![]() Today’s complacency will result in tomorrow’s lack of financial security. It is not too late to make adjustments and grow to meet your customers’ new expectations, but it soon might be. They plan to take more and more of your service customers. To make matters worse, the after-market segment of the service business has identified your weaknesses and is moving full-steam ahead. ![]() ![]() As a result, customers are feeling let down, frustrated, and underwhelmed. Most dealerships and their service departments are using business strategies that are not suited to this evolved, transformed customer. They have drawn a hard line as to what they will and will not accept. What they were looking for in a business partner has changed. In doing so, they have changed the way they do business. They too were forced to make their own personal financial cuts. Our customers were up against the same challenges that we were and they had to either change or fail, so change they did. It was a matter of survival and most of us were successful.Īlthough we were forced to change the way we lived our lives and ran our businesses, by and large, as an industry, we have not recognized the fact that our customers were forced to do the same thing. Most of us were forced to take a close look at our personal finances and our businesses and make hard, fast, deep cuts. The year 2008 changed our lives and our businesses.
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